User guide

How to use Coopen SMM

From zero to ready-to-publish content. Follow the steps in order the first time; after that, jump straight to whatever you need.

🧭 How it works, at a glance

The journey is always the same:

Your brand Generate Review / edit Export or share

You create a workspace for each brand, load it with its info, and the AI builds complete posts (text + image + design). Then you review them, tweak them, and download them ready to publish.

1 Your account and plan

To use the platform you need an active subscription.

  • You sign in with your account (email or "Continue with Coopen").
  • The plan is $20/month via PayPal (card or balance). It includes all the AIs, all the tools, and up to 5 free collaborators.
  • Cancel anytime from PayPal; you keep access until the end of the paid period.
Were you invited as a collaborator? You get in free — you don't pay a subscription as long as the workspace owner keeps their plan active. You'll see their workspace with the Shared badge.

2 Create your brand (workspace)

Each workspace = one brand. You have two ways to start:

🌐 From a URLPaste the brand's site and the AI extracts the logo, colors, images, and info automatically. The fastest way.
✍️ ManualEnter the name, logo, and details by hand. Useful if there's no website.
  1. On the Dashboard, tap + New Workspace.
  2. Choose "Scan my website" and paste the URL (with https://), or "Manual".
  3. Review what the AI found, pick the logo, and confirm.

3 Complete the Brand Profile

It's what the AI uses to write well. The more complete, the better the posts.

  • Open Brand Profile from the workspace menu.
  • The Brand Name and the Source URL are editable up top there.
  • Enter description, audience, tone, products/services and, importantly, the real contact details (phone, email, address, hours). The AI never makes them up: it uses only what you enter.
  • Colors and fonts: you can tap "Fill with AI" and paste a URL so it extracts the palette and typography from the site.
  • Save with Save Brand Profile.
In Brand Setup you can upload the logo and background photos. The "Use my brand colors in all templates" toggle applies your palette even to fixed-color templates.

4 Generate content

The recommended way is with Novah, the assistant, who walks you through step by step.

  1. Open Generate and follow Novah:
  2. Networks: choose where to publish (Instagram, Facebook, TikTok, LinkedIn, etc.).
  3. Quantity: how many posts per network.
  4. Format: the shape of the image. It's suggested automatically based on the network (Feed = 1:1, Reels/TikTok = 9:16, YouTube = 16:9).
  5. Image type: Stock (real photos), AI (generated), your photos, or AI-styled posters (complete ads with a style).
  6. Review the summary and hit Generate. AI images can take up to ~60s — don't close the tab.
Generating is included in your plan, with no "credit" limit.

5 Review and edit each post

Click any post to open the editor.

  • Text: edit the copy and the dynamic texts (headline, tagline, CTA…).
  • Background: replace the image with one of your uploaded photos.
  • Template: choose the design composited over the image (logo, frame, texts).
  • Save: three clear options — just this post, for the whole workspace, or as a new template.

Official logo on styled ads

If a styled ad (baked-ai) comes with an AI logo you don't like, in its editor you have "Official logo": choose a corner and size and it stamps your real logo. It's non-destructive: Re-stamp repositions it without stacking, and Remove logo reverts to the original image.

6 Quick per-post actions

On hover (or always visible) over each post:

✨ VariationsGenerates 1 to 3 new versions of the post.
♥ LikeMarks it as good and saves it to the Gallery.
🗑 DislikeDeletes it (and records that you didn't like it).
↻ Regenerate imageGenerates the post's image again.
If you see the ⚠️ Fallback badge, the AI image failed and a fallback background was used. Tap ↻ Regenerate image to retry.

🪄 Styles

Styles define the "look" of the AI-styled posters. It's one of the two pillars (along with Templates) and they're used across the platform.

  • Open Styles in the workspace menu.
  • Create from an image: upload an example, the AI analyzes it and shows you the prompts so you can approve or adjust them (with variable buttons like {{brand}}, {{phone}}) or improve them with AI.
  • Create manually: write the prompts by hand.
  • Edit: the pencil opens the prompts of any style (including built-in ones, for admins/mods).
  • Test: the "Generate sample" button to see how it looks with your brand before using it, and "Revert changes" if it doesn't convince you.

🎨 Templates

The design composited over the post's image (logo, texts, frames).

  • In Templates you see the available ones; the platform picks a smart one per post, but you can change it from the editor.
  • Customizations are saved per post or per workspace, without touching the global template.

📸 Image to Image

Transform one of your photos with a style (it doesn't generate from scratch).

  1. Open Image to Image.
  2. Upload a photo, choose a style and a model, and hit Generate.
  3. The photo is transformed while keeping the subject. Want to create/edit the styles? That's in Styles.

Quick Gen

The fast path: ads ready in seconds, without so many steps.

  1. Open Quick Gen from the Dashboard.
  2. Choose the source: a new URL, or an existing workspace.
  3. Choose format, image type, language, and quantity.
  4. Generate and review the ads (with variations / like / delete buttons on each).

🖼️ Gallery

Your archive of the designs you saved (with ♥ or "Save to Gallery").

  • Search / filter by name, network, or content.
  • ⧉ Duplicate and use: creates a new editable post from a saved design and takes you to Generate.
  • Download individually or in bulk (ZIP), export CSV, rename, or delete.

⬇️ Export

To take the content out and publish it.

  • In Generate, select posts and use the action bar: Download ZIP (images + CSV) or Export CSV (with public URLs, ideal for scheduling tools).
  • The CSV includes date, content, link, and images — ready to import.
Direct publishing to networks (Meta/IG/X/LinkedIn/TikTok) isn't available yet. For now you export and publish from your own tool.

👥 Collaborators

Share a workspace with your team. Your plan includes up to 5 free collaborators.

  1. Open Collaborators in the workspace menu.
  2. Tap Invite collaborator and search for the person by name or email (or type their exact email). They must have an account on the platform.
  3. Choose their role and send the invitation. They'll see it in their sidebar as Shared.

Roles

ViewerRead-only — can view, not edit.
EditorGenerates and edits content.
AdminCan also invite others.
OwnerEverything, including deleting the workspace.

💡 Tips & frequently asked questions

I don't see my changes after updating

Press Ctrl+Shift+R (hard reload). The app caches to run faster.

The AI doesn't make up my contact details

Correct, that's on purpose. Enter phone/email/address/hours in the Brand Profile so they appear in the ads.

How do I change the image model for styled ads?

The AI-styled posters always use Nano Banana. In Image to Image you can choose the model.

I generated vertical and it looks bad in the Feed

The "format" is the shape of the image, not the network. For the Instagram Feed use 1:1; for Reels/TikTok, 9:16. Novah suggests it automatically based on the chosen network.